Exclusive: Behind-the-Scenes of Gorillaz’s ‘DoYaThing’

The world of virtual band Gorillaz is hypercolored and surreal, like being in Alice’s Messed-Up Wonderland. So for the video for the group’s collaboration with LCD Soundsystem’s James Murphy and Outkast’s André 3000, director (and Gorillaz co-creator) Jamie Hewlett had to bring his characters’ bizarre universe into that of a real-world apartment (although a decrepit one).

In the exclusive clip above, we see how Hewlett brought animated Gorillaz frontman Murdoc into the music video for the track “DoYaThing,” along with ‘toon versions of Three Stacks and Murphy. The behind-the-scenes video also delivers small taste of how Hewlett, who created Gorillaz with Blur’s Damon Albarn, incorporated his illustrations into the pad where the film was shot. (Hint: computers.) We also get some insights on the A-game-level pants (or lack thereof) in the song’s goofy video.

DoYaThing” was made as part of Converse’s Three Artists, One Song program, which brings together musicians from different disciplines to make one track together (a previous collaboration consisted of Soulja Boy, Andrew WK, and Matt and Kim). Along with the song, Converse is also releasing a line of Chuck Taylor All-Stars featuring Hewlett’s designs.

Check out the behind-the-scenes video above, then look below for the original “DoYaThing” video.

Angela is a reporter for the Underwire, Wired.com’s pop culture blog. She is also a senior editor of Longshot magazine and a contributor to Pop-Up Magazine.

Follow @WaterSlicer and @theunderwire on Twitter.

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